Test 9

Tools for Analyzing Language and Other Symbols

1. The three dimensions of language are _______ .

2. The ________ dimension of language deals with the feel and texture of words.

3. The word “rustle” represents what dimension of language?

4. When companies put out statements such as "Hurry! Only 1 day left!" they are attempting to create _______ .

5. Sometimes words repeat vowels or vowel sounds. This is called _______ .

6. Sometimes words repeat consonants or consonant sounds. This is called _____ .

7. Kenneth Burke argues that language is symbolic action because it is not motivated.

8. Five elements of Burke’s model are called ________ .

9. To be short and concise, complex ideas are simplified in advertisements and slogans. This reduction of the meaning is called ________ .

10. When attempting to develop a persuasive message, people should consider the physical location, the situation, time or place of where the message will be placed. Kenneth Burke called this the ______ .

11. A ________ is a phrase that is unchallenged, demanding sacrifice or obedience.

12. When a republican politician speaks to other Republicans in an effort to motivate them and reinforce their beliefs, he is a ________ persuader.

13. If a republican politician was speaking to a liberal audience, what kind of speaker would he be acting as?

14. The complex sentence sets things in the world in opposition to or in balance with one another.

15. Persuaders who use simple sentences don’t see the world as a complex place.

16. Which of the "Key Terms" identified by Weaver has the most potency?

17. “Love is an adventure” is clearly which type of statement?

18. According to Weaver, “terms of repulsion” which express negative values are called ________ .

19. Metaphors which refer to common substances such as light and dark, birth/death, and wind and windstorms are known as _______ .

20. The pattern or structure of the word order in sentences or phrases is known as _____ .

21. According to Richard Weaver, ________ function to add to the noun and make it special.

22. During the 2008 campaign for the Presidential nomination, almost every candidate's slogan involved the word "change." This is an example of the ______ .

23. In some cultures ambiguity is considered offensive.

24. The sets of rules used by persuaders and understood by persuades in the process of co-creation is referred to as ________ .

25. Metaphors also help in framing the issue or topic to give the audience a way of seeing things.