Test 1

Persuasion in Today’s Changing World

1. Persuasion in our age is influenced by ________________________ . increasing cultural diversity
growing information
interactive media
all of the above

2. Today new immigrants to America face the same kind of appeals and respond from their own culturally diverse backgrounds. True
False

3. Ethnocentrism is the belief that our own group or culture is ______________ . superior to all other groups or cultures
inferior to all other groups or cultures
none of the above

4. The Internet is changing the structure of persuasion as no other medium has since television. True
False

5. Doublespeak comes in ________________ . the half truth
the euphemism
hairsplitting
all of the above

6. Doublespeak is confined to the world of politics. True
False

7. The early Greek’s effort to systematize persuasion was called ______________ . coercion
ethos
compliance gaining
rhetoric

8. According to Aristotle, persuasion succeeds or fails based on a source’s: credibility, emotional appeals, logical appeals or a combination of these.
age, gender, and ethnicity.
religion, maturity, worldview or a combination of these.
kindness, attractiveness, education.

9. Aristotle thought that persuasion is most effective when based on the common ground between the persuader and the persuaded. True
False

10. Persuasion is the process of co-creating a state of identification between a ________________ that results from the use of verbal and/or visual symbols. perception and a reality
process and a system
source and a receiver
message and a channel

11. It is estimated that the average American sees, reads or hears more than 5,000 persuasive advertising messages a day. True
False

12. A cognitive model that suggests that persuasion takes one of two routes, central and peripheral, is the ______________________________. Multiple Mode Processing Model (MMPM)
Likeliness of Persuasion Model (LPM)
Elaboration Likelihood Model (ELM)
Multiple Motive Heuristic Systematic Model (MMHSM)

13. In the Central Information Processing Route, the receiver consciously and directly focuses on the persuasive communication while mentally elaborating on the issues and seeking more information. True
False

14. According to the ELM, there are times when persuasion requires only a momentary period of concentration on an issue. This type of persuasion occurs in the __________________ . co-creation processing route
central information processing route
peripheral information processing route
self persuasion processing route

15. Coercion involves choice while persuasion relies on force to gain compliance. True
False

16. Cultural diversity calls for us to make adjustments in all forms of communication, including persuasion. True
False

17. Which of the following is not criterion for responsible communication? Persuaders reveal their agendas to the audience.
Responsible persuasion is most likely to occur if all parties have an equal opportunity to persuade and approximately equal access to the medium of communication.
Receivers must critically test the assertions and evidence presented to them.
persuaders must ensure the accuracy of information used in persuasive messages.

18. Knowing the persuader’s ___________________puts receivers on guard against their messages, and even just a hint of the real goals of a persuader makes us more likely to make informed choices. persuasive appeal
common ground
hidden agenda
compliance rate

19. After seeing her favorite actor endorse a particular brand of running shoes, Mary insisted that she had to have them. According to the text, this effect is most likely the result of ____________________ . influence
persuasion
deception
association

20. Which of the following are the essential elements of Shannon and Weaver’s SMCR Model of communication? Source, Message, Channel, Receiver
Source, Method, Channel, Rational
System, Means, Channel, receiver
Source, Message, Choice, Receiver

21. According to Rank’s Model of persuasion, downplaying involves omission, diversion and confusion. True
False

22. The tactic employed by a politician who weaves an intricate argument that evades the real issues is called ___________________________ . omission
intensification
confusion
doublespeak

23. The length of television advertising spots has grown to more than two minutes over the time. True
False

24. Because we rarely act in accordance with persuasion unless we participate or interact in the process, all persuasion is, in a sense __________________ . influential persuasion
self-persuasion
identification persuasion
artistic persuasion

25. It is estimated that the average adult sees _____advertisements each day. 15,000
5,000
all of these choices have been the estimates of some source.
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