Test 6

Content or Logical Premises in Persuasion

1. Content premises rely on our _________

2. Direct experience is usually processed through the peripheral route to persuasion and dramatic experience is processed through the central route to persuasion.

3. ________ demonstrates the major premise that actions have consequences.

4. An example of a ________ is an eye witness account.

5. Sometimes people try to persuade others not to use a cell phone while driving by telling them that many auto accidents can be tied back to cell phone use. What kind of reasoning is this?

6. John is trying to persuade Paul to quit smoking. To do so, John talks about how awful Paul's health has been since he has smoked ... coughing, breathing hard, yellow teeth etc. What kind of reasoning is John using?

7. It is raining here in Washington DC. It is probably raining in Maryland. Heck, it is probably raining on the entire East Coast. This is called _________ .

8. One problem with testimonials is that ________ .

9. The statement "Lucy, you are such a moron!" is an example of ______ .

10. The statement "Lucy went to the University of New York and got a great job! The University of New York helped her to get a great job" is an example of ____ .

11. Wearing one's baseball cap backward or getting one's body pierced is an example of the fallacy of _______ .

12. “If the U.S. government can't control terrorism with the present laws, then we need to give it new laws that are tough enough to stop terrorism.” This “if/then” statement is an example of _________ .

13. Forms of reasoning with three parts: a major premise, a minor premise, and a conclusion are referred to as _________ .

14. The final element of Toulmin's system for showing the tactics of argument is the backing for the warrant.

15. Persuaders are able to make claims that persuadees can respond to by doing all of the following except ________ .

16. Being persuaded by hearing the stories and experiences of others is called ___ .

17. Using the "Either/Or" format is an example of a disjunctive syllogism.

18. This type of syllogism deals with parts and wholes, or sets and subsets, of events in which the major and minor premises both involve membership or non membership in one of two categories.

19. The story of an event recounted by you or others is known as which type of dramatic evidence?

20. Reasoning from the general to the specific is known as what type of reasoning?

21. A simple word or phrase that serves to modify claims, such as "in most cases," "probably," and "it is likely that" are called ________ .

22. An argument seeks to apply the known truth in order to prompt others to action, while persuasion seeks to discover the truth in order to win conviction.

23. ________ is a defined as enough evidence connected through reasoning to lead the majority of typical receivers to take or believe the persuader's advice.

24. Which type of evidence relies on the human ability to project ourselves into the situation described by the persuader and to co-create proof?

25. ________ are short narratives that make a point in a hurry – maybe in only a sentence or two.