Test 8

Cultural Premises in Persuasion

1. The socially transmitted values, institutions, behavioral patterns, and all other products and thought patterns of a society are referred to as ______ .

2. Which cultural myth consists of the notion that the simple common sense wisdom of the backwoods hero or heroine wins out?

3. Whenever the society is approaching disaster, or it is in a period of great uncertainty and pessimism or when things are chaotic, confusing, and frightening, people believe someone or something will save them. This claim is referred to as _______ .

4. Using conspiracies as explanations for otherwise unanswerable dilemmas is referred to as Paranoid Style.

5. Which of the following is not a Cultural Image Myth?

6. Reich's Cultural Parables include The Mob at the Gates and Rot at the Top.

7. When advertisers use the image of millions of germs lying in wait to infect you, they exploit the Rot at the Top parable.

8. According to Cialdini, cultural premises are "fixed action" patterns or shortcuts that help us process the enormous amounts of information coming at us.

9. New immigrants to America are frequently fascinated with the ________ myth.

10. Which cultural myth was activated by publicity surrounding the governor accused of selling a U.S. Senate seat vacated by Barack Obama?

11. There are no gender differences in how cultural premises work within the same culture.

12. As a result of reductions in gender differences in job and political candidacy, old gender stereotypes are not longer potent.

13. The degree to which the audience admires and identifies with the source's attractiveness, power, forcefulness, and energy is referred to as expertise.

14. Trust or sincerity requires the audience to analyze speakers’ motives and hidden agenda.

15. The Ethical Equality value is our tendency to cast the world into categories of right and wrong, good and evil, ethical and unethical and so forth.

16. ________ entails the accumulation of power, status, wealth, and property.

17. The Change and Progress value is typified by the belief that not every change will lead to progress.

18. The ________ value expresses the belief that even the most unattainable goals can be reached if one just works hard enough and “keeps smiling.”

19. The Efficiency, Practicality and Pragmatism value is based on our need for challenge.

20. Stereotypes and proverbs are indicators of cultural myths.

21. The cultural parable which features the lesson that America stands alone as the last, best hope for a good, moral, and affluent life in a world filled with perilous possibilities and awesome problems is called _______ .

22. The hierarchical network of beliefs and values that typify a culture is which kind of cultural premise?

23. The rejection of concrete historical time or things as they actually happened represents which cultural myth?

24. One of the dangers of the Coming of a Messiah Myth cultural myth is that it invites mass hysteria and the rise of charismatic leaders.

25. Persuasion based on our need for solutions in a results-oriented world is best categorized as which aspect of the American value system?